Dragons’ Den TV pitch showing Laban Roomes (Laban Edward Roomes) receiving the very first investment from multi-millionaire Dragon James Caan.
Before the global press coverage, celebrity clients and luxury boutiques, there was a single defining moment: Goldgenie’s original pitch on BBC2’s Dragons’ Den.
In this episode, founder Laban Roomes (Laban Edward Roomes) steps into the Den to present a bold idea – a business specialising in 24K gold customisation for tech, gifts and luxury items. The cameras capture every second: the pitch, the questions, the negotiations and the turning point that helped propel Goldgenie into the spotlight. Looking back, this isn’t just a piece of TV history; it’s the origin story of a brand that went on to become a worldwide name in luxury customisation and legacy gifting.
