Goldgenie & Lexus – When Automotive Design Meets 24K Gold

Goldgenie & Lexus – When Automotive Design Meets 24K Gold

Goldgenie customising a Lexus on site – this is the same technique developed for the U.K by Goldgenie founder Laban Roomes in 1995.

Goldgenie has always stood at the intersection of innovation and indulgence. In this special Lexus TV feature, the cameras follow our team as we reimagine a luxury vehicle with 24K gold accents and bespoke finishing worthy of the world’s most discerning clients. 

From concept to completion, every detail is meticulously planned – from the tone of the gold to the placement of each customised element. This episode doesn’t just show a car; it reveals how Goldgenie brings couture-level craftsmanship into the world of automotive luxury. 

Whether on a smartphone, a timepiece or the body of a vehicle, our philosophy is the same: take something exceptional and elevate it into a true statement of legacy.

Watch More Goldgenie TV

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World’s Most Expensive Presents – Goldgenie Segment